Sharon M Weinstein

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September 19, 2021 By Sharon Weinstein

Let’s Celebrate Gratitude Day Together…

Oh, what a day – GRATITUDE DAY! Officially, it is September 22nd, but to express our gratitude for the business and healthcare communities that have given so much of themselves, Candace (Candy) Campbell, DNP, RN, CNL, CEP, FNAP and I want to express our gratitude with a FREE OFFERING. Join us at the Global Healthcare Leadership Summit at no charge for registration, but do it now. This offer expires on Gratitude Day, September 22nd at 11:59 pm. Let’s take leadership from the front line to the finish line!

In honor of GRATITUDE DAY, September 22nd, we are offering FREE registration for the Global Healthcare Leadership Summit (GHLS) from now through September 22nd!  Don’t worry if you cannot be present for all four days; digital downloads and the complete Summit Playbook, with free ebooks and other gifts from renowned speakers, are available for a nominal fee. But, you must register!

Our keynoters:
Dr. Scharmaine Lawson FNP-BC, PMHNP-BC, FAANP, FAAN
Dr. Melissa Burdi, DNP, RN
Hiyam Nadel MBA, CCG RN;
Daniel Pesut, PhD, RN, FAAN!

And fantastic panelists:
Barbara Dossey;
Deva-Marie Beck, PhD, RN;
Katie Boston- Leary, PhD, MBA, MHA, RN, NEA-BC, CCTP;
Thomas (Tom) Dahlborg;
Nancy Moureau;
Kelly Landsman;
Dr. Bonnie Clipper, DNP, MA, MBA, RN, CENP, FACHE; 
Bonnie Barnes, FAAN;
Joe Tye;
Teri Dreher RN BCPA iRNPA;
Kelly Willenberg;
Susan Acquisto;
Tjasa Zajc;
Ruth Amos, RN, JD;
Anna Dermenchyan;
Lorie Brown, RN, MN, JD

We are excited to have you join us!

To register – https://lnkd.in/dUdx7RrN

 

Filed Under: C-Suite, CEO, CFO, CIO, Coaching, Consulting, Success, Workplace Stress Tagged With: empower, goal-setting, Health, hospital, Leadership, Nursing, personal development, self-development, time management

December 16, 2017 By Sharon Weinstein

Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.  

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

  • Convenience
  • Communication
  • Consistency

The trends:

  • The patient/consumer/customer will become more involved than ever before
  • The more informed the patient – the better the outcomes
  • The patient must have an advocate
  • By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
  • Too many portals take up too much time

The solutions:

  • Counting reputation
  • Establishing a laser-focus on experience is critical
  • Engaging value-conscious patients and consumers
  • Identifying competencies needed by healthcare professionals
  • Integrating behavioral health and medical care
  • Enhancing wellness programs that improve health and reduce costs
  • Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

Filed Under: C-Suite, CEO, CFO, CIO, Consulting, Health & Wellness, Hospitals, Human Resources, Talent Management Tagged With: commitment, development, goal-setting, Health, Healthcare marketing, hospital, personal development, Solutions

December 3, 2014 By Sharon Weinstein

I’m with SHArone….

As the US Advisor to the Kremlin Hospital in Moscow, officially known as The Government Medical Center of the President of the Russian Federation or CCH, I had access to the facility that few Americans had been granted (except of course for Bill Clinton and Al Gore).  When I entered the 10 corpus (building) complex, I was always warmly welcomed by the security guards. After all, I ‘belonged.’  One year, my sister and brother-in-law (who had worked with me on photo shoots throughout the NIS/CEE countries), arrived at the CCH campus in a private car.  As they approached the gate, they did not have the designated clearance and passes.  My sister promptly said, “We’re with SHArone…”  The gate opened and they were waved on!  It pays to be with SHArone!Opening at CCH 93

Filed Under: Clout Tagged With: clout, commitment, empower, goal-setting, governmenthospital, hospital, itswhoyouknow, renovations, ribboncutting, Russia, sharonweinstein, success

May 10, 2013 By Sharon Weinstein

Who Owns Patient Safety

Who Owns Patient Safety

Presenting “Who Owns Patient Safety” at the ICN in Melbourne with Ann Marie Brooks and Marianne Hess

Filed Under: Health & Wellness Tagged With: adverse reaction, advocacy, care, clinical, development, Health, hospital, organization, practice, Safety

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