Sharon M Weinstein

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January 30, 2021 By Sharon Weinstein

How to Host a Virtual Book Launch Party…vision to reality

Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance was a vision on December 15th, 2020 that became a reality on January 28th, 2021!  I had the content (in my head), the mindset, and the goal to complete the process and to make it shine!  While my Launch Party would have been live, with cocktails, snacks, a book signing, and so much more, I needed to push my own “reset” and “repurpose” my ideas into something virtual.

My first stop was Google, where I reviewed ideas, past experiences, and failures. My second stop was YouTube, where I perused party ideas, virtual offerings, games, and so much more!  My third stop was my own designer, computer, home office, and my talented family members; together, we created something incredibly special that far exceeded expectations.

Step One: Create branded graphics 

For this step, I went to Kimb Williams, an extraordinary graphic designer who “reads” me. She created the front and back cover, promo materials for the book launch and party, banners for Facebook, and everything imaginable. I said balloons, and she delivered customized balloons!  I said virtual background depicting a party, and she went to work creating templates that far exceeded my expectations!  I created an invitational video, multiple social media posts, direct messaging, and email blasts.

Step Two: Pick a date/time

Chances are that you’ve already scheduled your launch; the party date is next. Make it a date/time of the week that works across timezones. Make it something that would be before dinner Pacific Time, and after an early dinner Eastern Time. With no carpool runs and other errands, everyone is fairly certain to be at home!  I scheduled the party on Zoom and started promoting the event 10-12 days prior to the event. I asked those interested to respond, “I’m in” via text, messaging, or email. I also added a response button to each of my websites.

Step Three: Plan the schedule 

I considered multiple ideas and settled on these key components to a successful launch party:

  1. Consider pre-planted questions about your inspiration, your why your intended outcomes (I did not need them because I had the right mix of people at the party and they asked without prompting).
  2. Prepare a story that will capture your audience’s attention and make them feel included; frame it well (This was easy for me; at another time in my life, I worked 100 hours per week/3 countries per week, and I found balance. I also used my nursing platform to reinvent myself multiple times in multiple states and roles).
  3. Use visuals (I decided on a brief PowerPoint presentation with a built-in game
  4. Ask someone to co-host or share the screen to keep things rolling smoothly, and to allow yourself to relax (I asked a family member to co-host; she also recreated the game on her own PC, added the names, branding, confetti, and applause while entertaining everyone)
  5. Be sure to include “How to Order” in your slide deck and offer an explanation of both ordering and reviewing processes
  6. Rehearse prior to the event with your tech team (family member or friend) to ensure that everything works well

Step Four: Invite your guests 

I invited a broad group of potential guests, some of whom were unable to attend. I also opened it via social media to those with an interest, asking them to reach out to me. I created and used lots of hashtags to spur interest and curiosity.  Trust me, the right people were in the right seats (in their own homes) at the right time). Everyone who responded favorably received a pdf copy of the book.

Step Four: Start and end strong

The internet connection was strong (a pre-requisite), the background was amazing (thanks to Kimb), and the Zoom room looked full with nearly everyone visible. Following my lead with a glass of sparkling white grape juice, the tone was set for reflection, reinvention, and fun!  I extended warm welcomes and intros and then we shared the presentation. I had pre-selected a few segments to read aloud, and because we were virtual, I opted to add a few words to a slide and to share using that tool. The content included a favorite quote, a reason for Trusting the Process (Part 8), the intro to my story of Reinventing Yourself the Kellogg Way, and more.  We then played Spinthewheel, identified an Amazon Giftcard Winner, and everyone was given a chance to add to the conversation. Through open networking, and my ability to draw each individual into the conversation, the party was a huge success.

Step Five: Celebrate success 

I followed up immediately after the event with a personalized email message and an updated copy of the book. I recorded a thank-you video that was shared with each attendee. The video and the success story was posted on multiple social media outlets; since then, I’ve received great interest in the book, in my other releases, and in my work. Take advantage of my lessons learned; adapt what works for you to create your own Virtual Book Launch Party, and have fun!

Filed Under: Advisory, C-Suite, Celebrations, CEO, Coaching, Consulting, GPS, How to Host, Meeting Planners, Public speaking, Publishing, Stressbuster, Success, Virtual Book Launch Party, Work-Life Balance, Writing for publication Tagged With: balance, Book launch, enrich, goal-setting, personal development, SharonMWeinstein, SMWGroup, Stress, Virtual

January 17, 2021 By Sharon Weinstein

Let’s LAUNCH TOGETHER…

When you think of a New Year, you think about resolutions.  When you think about a pandemic, you think, “What’s next?” Well, I have answers to both of these issues in my new book, Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance, and I’d like you to join my launch team!

What’s involved? 

  1. First, say yes and follow the link on https://smwgroupllc.com or https://sharonmweinstein.com
  2. Or, simply email me!
  3. Receive a free, advance electronic copy of the book and read enough of it by January 31st to post an Amazon review
  4. Spread the word about the book to those within your network
  5. Receive an exclusive bonus as my way of thanking you

Are you Ready helps us to consider and make career and life choices via a practical guide based on reinvention, noting that the COVID-19 pandemic has provided us with a significant opportunity for such change. Of course, any life event whether large or small, can be an impetus for change, however as we all know, this life event has been one of the most impactful in our time.  It’s a motivational playbook that walks you through how to REINVENT!

Who is Are You Ready to Reinvent Yourself for?

It’s for you if you want to shift gears post-pandemic, assess your options, select a career path, and deal with stress. It’s for you if you want to advance your life through the choices you’ll make. It’s for those with a  job, those in transition, and those ready for a new chapter!

What’s in Are You Ready to Reinvent Yourself?

  • A deep dive into who you are and what you want.
  • SWOT Analysis.
  • Steps to personal branding.
  • Back to business…is it as usual?
  • How to survive and thrive a virtual life.
  • Networking with intention.
  • Managing fatigue and burnout.
  • Using your past to create your future.
  • Business mentoring tips.
  • What causes stress.
  • Thirty weeks to balance.
  • And so much more!

If Are You Ready to Reinvent resonates with you, I need you on my Launch Team to help me launch the book successfully on Amazon and spread the word!  Let’s get started now!

 

Filed Under: C-Suite, CEO, Coaching, Consulting, Coronavirus, Culture, GPS, Havoc, Human Resources, Intention, LinkedIn, ManagingCrisis, Mentoring, Resilience, Strength, Stressbuster, Sustains, Talent Management, Work-Life Balance, Workplace Stress Tagged With: BisforBalance, commitment, empower, Encouragement, enrich, goal-setting, personal development, Reinvention, Reset button

December 17, 2020 By Sharon Weinstein

It’s your CHOICE…postponed or canceled

Henry Miller tells us that, “Life, as it is called, is for most of us one long postponement.” The pandemic shifted many of our lives, postponing, and sometimes canceling booked events, meetings, conferences, and family gatherings.  It’s one thing to postpone a meeting or event; it is another thing to put our dreams on hold. What gets in the way of our dreams, and causes us to hold off? How about time, money, family responsibilities, work priorities (if you are still employed), health challenges, fear of change, and uncertainty?

What’s holding you back and keeping you from getting better? Jim Rohn tells us, “Things don’t get better by chance; they get better by change.” I prefer, “Things don’t get better by chance; they get better by CHOICE.”  So, what choice will you make as we approach a New Year and a chance to reset our respective buttons?

Refine your “Brand.” Personal branding is a brand called you; it conveys your work, your style, and your purpose. Make a CHOICE to commit to your brand in 2021 and beyond. Make a CHOICE to avoid postponements and cancellations, and advance to become the best version of yourself. Make a CHOICE to not allow people, places, and things to interfere with your dreams! Let’s make 2021 the year to overcome disruption, enhance well-being, and enjoy life!

Filed Under: C-Suite, Celebrations, CEO, Coaching, Consulting, Coronavirus, Dreams, Intention, Leadership, ManagingCrisis, Public speaking, Resilience, Strength, Success, Work-Life Balance, Workplace Stress Tagged With: balance, Choice, commitment, Encouragement, enrich, goal-setting, resolutions, self-development, SharonMWeinstein

October 28, 2020 By Sharon Weinstein

Three big words…

The three words beginning with the letter “I” are characteristics of great leaders.

Where do you find such leaders? How do you get to learn from them? How do you connect with them, even in a virtual space, and what’s in it for you?

These are all great questions. Of course, I have a great answer. Please join Candy Campbell and me for the Global Healthcare Leadership Summit on November 5th and 6th.

Why?

  1. We have 30 thought leaders as speakers.
  2. We have incredible sponsors, any of whom will be sharing their products/services and offering prizes.
  3. We have 4 fantastic keynote presenters, including Mary C. Kelly, Chris Hennessy, LeAnn Thieman, and Martie Moore.
  4. We have a value-packed Playbook available to you
  5. And, did I mention that it is FREE?

When?

November 5th and 6th at 10:45 am ET

Where?

Register here https://www.events.hrmaximizer.com/global-healthcare-leadership-summit1601938878152

Integrity, Insight, Innovation

Each of the keynotes and/or panels will focus on one or more aspects of the three “I”s. The Global Healthcare Leadership Summit highlights Service Excellence… Around the Country and Across the Globe.

Brought to you by Lead4Excellence!

 

Filed Under: C-Suite, CEO, Coaching, Consulting, Hospitals, Human Resources, Leadership, Resilience, Success, Talent Management, Work-Life Balance Tagged With: balance, commitment, Educate, empower, enrich, goal-setting, Leadership, Nursing, self-development, speaker

June 2, 2018 By Sharon Weinstein

What do you bring to the table?

A potluck?  Not at all- just a simple question. What’s your value-add? What skills, attributes, talents, energy, and insight do you bring to the table? 

Whether it is at work, at home, or within the community, you add an element of value? Have you thought about your own value-add, and how that benefits those with whom you work, live, and play?

 

I bring my nursing platform to the table; it has served me well and provided the basis for a journey that has taken me around the country and across the globe. Throughout my career, I have used the lessons learned from my initial educational program to grow personally and professionally.  And, I have taken it to the next level- by being of service to others, by mentoring the next generation of leaders, and by giving back.

I have worked with unique populations and have created a model that can be used as a prototype for every educational program that has international as a part of its mission. I believe that we have much to offer and a lot to learn. The model that I have created can be used to foster additional professional partnerships among growth-minded leaders from multiple industries.  I am committed to enhancing the business outcomes of my colleagues and helping these high-integrity leaders make great decisions that benefit their companies, organizations, families, and communities. What about you- what do you bring to the table? What value do you add? 

Filed Under: Advisory, C-Suite, CEO, CFO, CIO, Coaching, Consulting, Culture, Public speaking, Small Business, Strength, Success, Talent Management Tagged With: commitment, connectivity, development, empower, Encouragement, enrich, goal-setting, organization, personal development

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