development Archives - Sharon M Weinstein

June 2, 2018 By Sharon Weinstein

What do you bring to the table?

A potluck? Not at all- just a simple question. What’s your value-add? What skills, attributes, talents, energy, and insight do you bring to the table?

Whether it is at work, at home, or within the community, you add an element of value? Have you thought about your own value-add, and how that benefits those with whom you work, live, and play?

I bring my nursing platform to the table; it has served me well and provided the basis for a journey that has taken me around the country and across the globe. Throughout my career, I have used the lessons learned from my initial educational program to grow personally and professionally. And, I have taken it to the next level- by being of service to others, by mentoring the next generation of leaders, and by giving back.

I have worked with unique populations and have created a model that can be used as a prototype for every educational program that has international as a part of its mission. I believe that we have much to offer and a lot to learn. The model that I have created can be used to foster additional professional partnerships among growth-minded leaders from multiple industries. I am committed to enhancing the business outcomes of my colleagues and helping these high-integrity leaders make great decisions that benefit their companies, organizations, families, and communities. What about you- what do you bring to the table? What value do you add?

April 1, 2018 By Sharon Weinstein

Culture drives performance…engagement

Employees are unhappy at work, and companies are paying for it! Results matter and to survive and thrive in today’s economy, companies need an engaged workforce. The bottom line, in companies large and small, is a concern that can be managed through culture and hiring practices.

If you were to rewrite the future of your organization, what might that look like? What changes could you make in your company’s culture that would drive performance, enhance the bottom line, and generate an engaged workforce that ensures your success and theirs?

As a master of work/life balance, I’ve spoken and written about the impact of the environment on behavior, productivity, relationships, and yes- health! What I know is that CULTURE DRIVES PERFORMANCE…and a culture of success is the first step in communicating your goals, your vision, and your mission. Employees can and should be ambassadors for your organization; they will do so if you set expectations with them, communicate those expectations, and hold them accountable.

Reward your superstars by recognizing and cloning them. Author Seth Godin has often referenced past culture (follow instruction, be on time, work hard, suck it up), with current culture (be remarkable, be generous, be creative and connect people and ideas). What I know is that CULTURE DRIVES PERFORMANCE, and a culture of recognition and replication will lead to success.

You are familiar with the Good to Great philosophy of “having the right people in the right seats on your bus.” Take it a step further with the right fit credo. Hire for values! What I know is that CULTURE DRIVES PERFORMANCE, and a value-driven culture will attract and retain the right people.

In the words of John Ruskin, “In order that people may be happy in their work, these three things are needed: They must be fit for it. They must not do too much of it. And they must have a sense of success in it.”

Ruskin says in a simple quote what I know to be true: CULTURE DRIVES PERFORMANCE, and a culture of success, recognition and fit will drive your future!

December 16, 2017 By Sharon Weinstein

Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

Convenience
Communication
Consistency

The trends:

The patient/consumer/customer will become more involved than ever before
The more informed the patient – the better the outcomes
The patient must have an advocate
By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
Too many portals take up too much time

The solutions:

Counting reputation
Establishing a laser-focus on experience is critical
Engaging value-conscious patients and consumers
Identifying competencies needed by healthcare professionals
Integrating behavioral health and medical care
Enhancing wellness programs that improve health and reduce costs
Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

January 25, 2017 By Sharon Weinstein

Endorse me for public speaking…

With thousands of LinkedIn connections, I typically see at least 10 popups a day suggesting that I endorse my connections for Public Speaking.

We are not all public speakers; many of us speak as a part of our career responsibilities, or introduce ourselves at networking events, but that alone does not make one a speaker. Many of these self-professed public speakers simply list multiple skill sets on their profiles, but they have no idea that Speaking is itself a true Profession and one that requires talent, training and a commitment to continuous learning. Much of that learning takes place through the National Speakers Association (NSA), the premier professional society for public speakers or aspiring public speakers. Visit the NSA site to explore the strict requirements for membership and the paths toward this goal.

How many ‘skills’ do you list on your own LinkedIn profile? Are you truly skilled in those areas, or are they skills in which you have dabbled? Public speaking, like coaching, seems to be a ‘skill’ that everyone has, but requires a unique ability to engage, empower, and educate audiences. Are you still seeking that endorsement? Are you really a Public Speaker; if your answer is yes, then apply for membership in NSA.

If you have sat in audiences watching the keynote deliver a strong message and thought, “I could do that,” perhaps the timing is right. If you have spoken before small community or work groups and liked the experience, perhaps this the time for a deep dive. And, if you are the kind of person who lights up a room with your presence, connect to NSA now. We are waiting for you!

http://www.nsaspeaker.org/attend/winter-conference/

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Sharon Weinstein, CSP, is a Certified Speaking Professional and one of only 22 nurses in the world with this credential. She is President-Elect of the NSA-DC Chapter and Dean of the Academy. Yes, she does offer public speaker coaching.

October 23, 2016 By Sharon Weinstein

Can you start an IV on the patient in room C?

I began my infusion nursing career in the emergency department at University Hospital, Tamarac, FL. I was working with an arrogant (imagine that) physician when a patient entered our facility with chest pain. He asked me to start an IV, and I had never done an infusion. I had come from an academic environment in which nurses monitored the lines that were placed by members of the medical staff. Dr. J told me, “Any fool can do it…just read the label.” Well, I read the label and the policy/procedure, and I did it.

As a matter of fact, I did it with such ease that I decided that I had indeed identified my niche within nursing. But, if I was to be an infusion nurse, I needed to know more. So I found a book entitled Plumer’s Principles and Practice of Intravenous Therapy, and I purchased that book and carefully read it from beginning to end. I was lucky to have a mentor; he was a PharmD who aligned me with an anesthesia group for specialized training. The rest is history. Four years later, I was the president-elect of our professional society and the author of the ongoing chapters of Plumer. So who was ‘Plumer?’ The name Ada Plumer is synonymous with infusion therapy. A leader, pacesetter, and co-founder of the professional society, Plumer set the tone for our professional practice, served as a mentor to many nurses, and encouraged excellence in the delivery of intravenous nursing care. Ms. Plumer wrote, “In spite of the increasing use and importance of parenteral therapy, little training is required of the average therapist to carry it out. It is considered sufficient by some that the therapist is able to perform a venipuncture. This does not contribute to the optimal care of the patient whose prognosis depends on quality intravenous therapy. The purpose of this book is to present a source of practical information essential to safe and successful therapy.” Ada Plumer was a visionary; little could she know that the knowledge base would expand to such a critical level and that infusion nurses would advance from novice to expert, continuing to educate nurses through their findings, their practices, and their research.

From my first entry into this rapidly changing field to today, I have used Plumer’s book as a reference, a guide, and a bible for professional practice. Plumer’s retains its position today as the only complete source of information available to the practicing clinician, student, and educator. The growth of our practice is likewise a result of her initial efforts; we remember her with great respect. She set the standard and raised the bar! I was privileged to be chosen as the author of the 4th, 5th, 6th, 7th, 8th, and 9th editions. Plumer’s is still in the title, but it is by Sharon M. Weinstein. What an honor to have earned my place in infusion therapy history, simply because I read the label, the procedure, and purchased the book. That opened the door to opportunity…to lead infusion teams nationwide, and to serve the professional society as national president and chair of the certification corporation. The rest is indeed history…

I’ve come a long way since that day back in Tamarac, FL, because I started the IV on the patient in room C.

To start the process: