Success Archives - Sharon M Weinstein

January 30, 2021 By Sharon Weinstein

How to Host a Virtual Book Launch Party…vision to reality

Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance was a vision on December 15th, 2020 that became a reality on January 28th, 2021! I had the content (in my head), the mindset, and the goal to complete the process and to make it shine! While my Launch Party would have been live, with cocktails, snacks, a book signing, and so much more, I needed to push my own “reset” and “repurpose” my ideas into something virtual.

My first stop was Google, where I reviewed ideas, past experiences, and failures. My second stop was YouTube, where I perused party ideas, virtual offerings, games, and so much more! My third stop was my own designer, computer, home office, and my talented family members; together, we created something incredibly special that far exceeded expectations.

Step One: Create branded graphics

For this step, I went to Kimb Williams, an extraordinary graphic designer who “reads” me. She created the front and back cover, promo materials for the book launch and party, banners for Facebook, and everything imaginable. I said balloons, and she delivered customized balloons! I said virtual background depicting a party, and she went to work creating templates that far exceeded my expectations! I created an invitational video, multiple social media posts, direct messaging, and email blasts.

Step Two: Pick a date/time

Chances are that you’ve already scheduled your launch; the party date is next. Make it a date/time of the week that works across timezones. Make it something that would be before dinner Pacific Time, and after an early dinner Eastern Time. With no carpool runs and other errands, everyone is fairly certain to be at home! I scheduled the party on Zoom and started promoting the event 10-12 days prior to the event. I asked those interested to respond, “I’m in” via text, messaging, or email. I also added a response button to each of my websites.

Step Three: Plan the schedule

I considered multiple ideas and settled on these key components to a successful launch party:

Consider pre-planted questions about your inspiration, your why your intended outcomes (I did not need them because I had the right mix of people at the party and they asked without prompting).
Prepare a story that will capture your audience’s attention and make them feel included; frame it well (This was easy for me; at another time in my life, I worked 100 hours per week/3 countries per week, and I found balance. I also used my nursing platform to reinvent myself multiple times in multiple states and roles).
Use visuals (I decided on a brief PowerPoint presentation with a built-in game
Ask someone to co-host or share the screen to keep things rolling smoothly, and to allow yourself to relax (I asked a family member to co-host; she also recreated the game on her own PC, added the names, branding, confetti, and applause while entertaining everyone)
Be sure to include “How to Order” in your slide deck and offer an explanation of both ordering and reviewing processes
Rehearse prior to the event with your tech team (family member or friend) to ensure that everything works well

Step Four: Invite your guests

I invited a broad group of potential guests, some of whom were unable to attend. I also opened it via social media to those with an interest, asking them to reach out to me. I created and used lots of hashtags to spur interest and curiosity. Trust me, the right people were in the right seats (in their own homes) at the right time). Everyone who responded favorably received a pdf copy of the book.

Step Four: Start and end strong

The internet connection was strong (a pre-requisite), the background was amazing (thanks to Kimb), and the Zoom room looked full with nearly everyone visible. Following my lead with a glass of sparkling white grape juice, the tone was set for reflection, reinvention, and fun! I extended warm welcomes and intros and then we shared the presentation. I had pre-selected a few segments to read aloud, and because we were virtual, I opted to add a few words to a slide and to share using that tool. The content included a favorite quote, a reason for Trusting the Process (Part 8), the intro to my story of Reinventing Yourself the Kellogg Way, and more. We then played Spinthewheel, identified an Amazon Giftcard Winner, and everyone was given a chance to add to the conversation. Through open networking, and my ability to draw each individual into the conversation, the party was a huge success.

Step Five: Celebrate success

I followed up immediately after the event with a personalized email message and an updated copy of the book. I recorded a thank-you video that was shared with each attendee. The video and the success story was posted on multiple social media outlets; since then, I’ve received great interest in the book, in my other releases, and in my work. Take advantage of my lessons learned; adapt what works for you to create your own Virtual Book Launch Party, and have fun!

December 17, 2020 By Sharon Weinstein

It’s your CHOICE…postponed or canceled

Henry Miller tells us that, “Life, as it is called, is for most of us one long postponement.” The pandemic shifted many of our lives, postponing, and sometimes canceling booked events, meetings, conferences, and family gatherings. It’s one thing to postpone a meeting or event; it is another thing to put our dreams on hold. What gets in the way of our dreams, and causes us to hold off? How about time, money, family responsibilities, work priorities (if you are still employed), health challenges, fear of change, and uncertainty?

What’s holding you back and keeping you from getting better? Jim Rohn tells us, “Things don’t get better by chance; they get better by change.” I prefer, “Things don’t get better by chance; they get better by CHOICE.” So, what choice will you make as we approach a New Year and a chance to reset our respective buttons?

Refine your “Brand.” Personal branding is a brand called you; it conveys your work, your style, and your purpose. Make a CHOICE to commit to your brand in 2021 and beyond. Make a CHOICE to avoid postponements and cancellations, and advance to become the best version of yourself. Make a CHOICE to not allow people, places, and things to interfere with your dreams! Let’s make 2021 the year to overcome disruption, enhance well-being, and enjoy life!

November 24, 2020 By Sharon Weinstein

Take a Break…you deserve it!

We want to do the best job possible. We want to perform at the highest level. We want to succeed. Sometimes the environment itself impairs our ability to do so. When I worked in Eastern Europe, my nurse colleagues did not have healthy work environments. At the time, they worked without electricity, without an emergency generator, without adequate food for patients and staff, and in less-than-desirable conditions. I still recall seeing a full-term infant pass away because it wasn’t possible to control the baby’s body temperature in a nursery that was as cold inside as it was outside. But the nurses, with conviction, did what needed to be done; they performed at their best.

Providing a Wellness Environment

There is no doubt that a healthy, healing work environment is conducive to staff satisfaction, optimum performance, and good results. By embracing a workplace of wellness replete with circles of wellness in which staff may relax, rejuvenate, and rejoice, we take the first step toward total wellness. Staff feels appreciated, valued, and recognized in a meaningful way.

Performance levels drop as work periods become longer and sleep loss increases. Staying awake for 17 hours has the same effect on performance as having a blood alcohol content of 0.05%. The most common effects associated with fatigue are:

Sleepiness
Lack of concentration
Impaired recall
Irritability
Poor judgment
Reduced ability to communicate with others
Reduced fine motor skills and hand-eye coordination
Reduced visual perception
Slower response times

What can you do, here and now, to enhance your performance and be a better version of yourself? It’s simple… take a break! Ongoing breaks are critical to our performance and to our health. Where can you start? Start Maintain a personal and professional environment that sustains, rather than drains, you, by following these tips:

Intentionally build breaks into your day; schedule them on your calendar or in your diary
Start the day, your calls, and your meetings with mindfulness
Keep those appointments with yourself

I was inspired by my nurse colleagues in Eastern Europe. They performed at their best, and so can you. That said, you must take a break! Remember, in the words of Mohandas K. Gandhi, “There is more to life than increasing its speed.”

October 28, 2020 By Sharon Weinstein

Three big words…

The three words beginning with the letter “I” are characteristics of great leaders.

Where do you find such leaders? How do you get to learn from them? How do you connect with them, even in a virtual space, and what’s in it for you?

These are all great questions. Of course, I have a great answer. Please join Candy Campbell and me for the Global Healthcare Leadership Summit on November 5th and 6th.

Why?

We have 30 thought leaders as speakers.
We have incredible sponsors, any of whom will be sharing their products/services and offering prizes.
We have 4 fantastic keynote presenters, including Mary C. Kelly, Chris Hennessy, LeAnn Thieman, and Martie Moore.
We have a value-packed Playbook available to you
And, did I mention that it is FREE?

When?

November 5th and 6th at 10:45 am ET

Where?

Integrity, Insight, Innovation

Each of the keynotes and/or panels will focus on one or more aspects of the three “I”s. The Global Healthcare Leadership Summit highlights Service Excellence… Around the Country and Across the Globe.

Brought to you by Lead4Excellence!

March 1, 2019 By Sharon Weinstein

It’s time to get SMART and detox!

You have a plethora of SMART devices and apps that facilitate your life’s work, keep you on track and on time, turn on the lights and TV, and shut them down. Wouldn’t it be great if you had an app or device that allowed you to master self-care the smart way?

As a business owner, you work long hours and probably take little time for yourself. The time is now to get SMART, and start by forming a digital detox (yes from those amazing devices and apps that you cannot live without). Try these five easy steps to regaining your time and energy, while getting SMART about self-care:

Think about the communication tools you use and select one! Then, request your clients to use that one to communicate with you.
Set parameters for time online; you do it for your kids, and you should do it for yourself.
Schedule breaks for yourself- even 15 minutes per day will make a huge difference in how you feel and your performance.
Add mindfulness to your walking and eating routines.
Make a gratitude list- think about people, places, and things that bring you joy.

SMART devices and apps do not ensure smart use of your time. It’s time to get smart by identifying those things that must be done and those that can wait. Identify the groups to which you must belong, and those for which you must volunteer your time and efforts. Complete your work and take a break! Even though there is so much to do and so little time, take time for yourself and make being SMART and in balance a part of your daily routine! You will thank yourself, and those around you will thank you too.

To start the process: