Human Resources Archives - Page 2 of 3

October 8, 2019 By Sharon Weinstein

Launching….what?

ARE YOU READY FOR A WOWTCOME™?

ARE YOU READY TO JOIN MY LAUNCH TEAM FOR…

The New Book?

If you answered “Yes” to any of those questions, launch with me! You might ask, “Launching, what does that mean, what are my responsibilities, how may I help, who shall I tell…”

My new book, Are You Ready to Recharge Your Battery? Secrets to work/life balance was just released. My marketing team created a launch strategy six weeks out that would propel my book to the top of the charts. Their efforts included social media advertising, promotional campaigns, promo videos, outreach, and so much more.

The field is crowded; many new releases fall into the same category, limiting the potential for exposure.

Each year a huge number of new book titles are written and published (https://www.theifod.com/how-many-new-books-are-published-each-year-and-other-related-books-facts/). According to Stephen Hawking in his recent book Brief Answers to the Big Questions, he states that “if you stacked the new books being published next to each other, at the present rate of production you would have to move at ninety miles an hour just to keep up with the end of the line.”

How, then, does a book “launch?” How do we spread the word, join the team, promote the efforts, disseminate the message, and create energy? I’ve launched, and multiple book signings are scheduled this month and next. Enjoy this video promo, and let’s get this launch going… https://www.dropbox.com/s/legooz8osegotz5/sharonweinstein%20_overwhelm%20book%20promo.mp4?dl=0

Tell me more…

If you are busy with a demanding job and family and friends who seek your time and attention, you are blessed, but only if you can handle it. Consider the stressors in your own life, including the things that deplete your energy and bring you down.

We need to recharge our batteries—so get set, get ready, and let’s go! We’ll explore the process of engaging in life and work, prepare for a change and a charge, manage time and resources, and reinvent ourselves. The process begins here and now, with content and action steps at the end of each section that empower you to act, recover, and restore a full charge!

Where will you be in six months if you don’t start now?

If overwhelm knows where to find you, including where you live, then Are You Ready is for you!

If Are You Ready describes you, I need you on my Launch Team!

What’s involved?

Get a free electronic copy of Are You Ready
Read some of it prior to October 30th to get my message
Add your sincere review on Amazon.com (directions provided)
Tell everyone you know with overwhelm at their doorstep to get a copy and recharge
Receive a free gift for your participation

Are You Ready and Are You In?

Join the launch by emailing me at sharon@sharonmweinstein.com

December 16, 2017 By Sharon Weinstein

Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

Convenience
Communication
Consistency

The trends:

The patient/consumer/customer will become more involved than ever before
The more informed the patient – the better the outcomes
The patient must have an advocate
By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
Too many portals take up too much time

The solutions:

Counting reputation
Establishing a laser-focus on experience is critical
Engaging value-conscious patients and consumers
Identifying competencies needed by healthcare professionals
Integrating behavioral health and medical care
Enhancing wellness programs that improve health and reduce costs
Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

July 24, 2017 By Sharon Weinstein

What are your strengths?

What are your strengths? Within the workplace, you identify your strengths as communication skills, technology, people management, writing, leadership and more. What about within your life – how would you identify your strengths? When you update your LinkedIn profile, what changes do you make? Perhaps those changes address your workplace, your functions, your responsibilities. Think beyond your professional profile; think about yourself.

I encourage you to consider the following areas: physical, emotional, mental, spiritual, and intellectual.

The physical you requires good nutrition, appropriate weight, beneficial exercise and adequate rest.

The emotional you needs to give and receive forgiveness, love and compassion; needs to laugh and experience happiness; needs joyful relationships with yourself and others.

The mental you needs self-supportive attitudes, positive thoughts and viewpoints and a positive self-image.

The spiritual you requires inner calmness, openness to your creativity, and trust in your inner knowing.

The intellectual you requires fulfillment, personal development, and satisfying relationships.

It is mid-year, and perhaps it is time to realize your strengths and reach your potential.

Resolve to be the captain of your ship – your body/mind/spirit. A comfortable, healthy balance between your physical, mental, emotional and spiritual aspects doesn’t happen accidentally. Someone has to be in charge, and that someone is always you. Sit back, recognize your strengths, and prepare to launch anew in mid-2017!

May 22, 2017 By Sharon Weinstein

Do you have/need a spine?

A spine. You need one to survive and thrive!

A lot of people are afraid to tell the truth, to say no. That’s where toughness comes into play. Toughness is not being a bully. It’s having backbone.

— Robert Kiyosaki

Have you ever felt used, abused, taken advantage of, insecure? Chances are we have all felt that way at one time or another, especially in childhood. I grew up with very little—if any—self-esteem, and yes, I was walked on—and over—many times. I gravitated to folks similar to me. One of my first boyfriends was a wonderful guy who would give you the shirt off of his back, and never ask for a thing in return. And everyone took advantage of his generosity and kind spirit.

Being known as Mr. Good Guy may work for a while, but it certainly cannot last forever. At some point, even the most generous of us will finally say, “Enough!” Chances are, when that does happen, things have come to more than enough, and we are at our wits’ end trying to decide how to get on with our lives and assert ourselves.

How much of a spine—or backbone—do you have?

To answer that question and determine where you stand and what you need to do to get out of your own way, ponder these questions. Respond honestly.

Is the whole world out to get you?
Do you moan and groan?
Do you worry too much about what other people think?
Do you avoid taking a stand?
Are you easily distracted from your goals?
Do you avoid all risks, even small ones?
Do you control what you will do each day, or do others control you and your behaviors?

If your responses are anything like mine were at one time, it may be a good time to grow that spine, get a life, and move on! There’s no time better than now!

April 5, 2017 By Sharon Weinstein

Use Your Words…starting with “A”

How often have you told your kids to ‘use your words?’ When we were raising our now adult offspring, we really did not use that term. We noticed it when our kids became parents themselves, or when we watched the movie entitled, Parental Guidance with Bette Midler and Billy Crystal.

Whether we are raising kids, engaging employees, or collaborating with partners – we want to emphasize positive words. In comparison with good words, “angry words send alarm messages through the brain, and they partially shut down the logic-and-reasoning centers located in the frontal lobes,” write Newberg and Waldman in the book Words Can Change Your Brain.

So, I started with the letter “A” and I discovered these positive A words: ‘able, acceptance, accepting, action, activate, active, add, addition, adorable, advantage, affirm, ageless, agree, agreeable, aid, aim, abundance, accountability, accomplished, achieve, acknowledgement, adaptability, adventurous, agility, alertness, ambition, anticipation, appreciative, authentic, awesome, admirable, accommodating, ample, appreciative joy, actability, affable, alacrity, amiable, astounding, attractive, alive, achievable, acts of kindness, adaptable, adaptive, adequate, admirably, admiration, admired, adored, adoring, adoringly, advanced, advantageous, advantageously, affability, affably, affinity, affirmation, affirmative, affluence, affluent, afford, affordable, agile, agilely, agreeableness, agreeably, aligned, alluring, alluringly, altruistically, amaze, amazement, amazes, amazingly, amiability, amicability, amicable, amicably, amusing, appeal, appealing, applaud, appreciable, appreciated, appreciates, appreciation of beauty, appreciatively, appropriate, approval, approve, ardor, art of appreciation, art of stillness, art of well-being, assurance, a reason for being, accommodative, amiably, accolade, acumen, adjustable, admirer, admiring, admiringly, adorer, adroit, adroitly, adulated, adventuresome, and ambitious.’

Think about the words that you use on a daily basis. Are they positive or negative? How do you make others feel with your words?

Whether it is Parental Guidance or Words Can Change Your Brain…give positive words a chance. Use your words to reflect your attitude in parenting, in business, and in life!

To start the process: