Sharon M Weinstein

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Three big words…

The three words beginning with the letter “I” are characteristics of great leaders.

Where do you find such leaders? How do you get to learn from them? How do you connect with them, even in a virtual space, and what’s in it for you?

These are all great questions. Of course, I have a great answer. Please join Candy Campbell and me for the Global Healthcare Leadership Summit on November 5th and 6th.

Why?

  1. We have 30 thought leaders as speakers.
  2. We have incredible sponsors, any of whom will be sharing their products/services and offering prizes.
  3. We have 4 fantastic keynote presenters, including Mary C. Kelly, Chris Hennessy, LeAnn Thieman, and Martie Moore.
  4. We have a value-packed Playbook available to you
  5. And, did I mention that it is FREE?

When?

November 5th and 6th at 10:45 am ET

Where?

Register here https://www.events.hrmaximizer.com/global-healthcare-leadership-summit1601938878152

Integrity, Insight, Innovation

Each of the keynotes and/or panels will focus on one or more aspects of the three “I”s. The Global Healthcare Leadership Summit highlights Service Excellence… Around the Country and Across the Globe.

Brought to you by Lead4Excellence!

 

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Keep your Distance…but stay close!

What a change a pandemic can  make!  Covid-19 has wreaked havoc in our daily lives, disrupted business and the economy, and taken its toll on human lives. What more can we expect, and how can we keep our distance, yet remain close?

I think about a colleague whose dad is quite ill; she needs to be at his bedside, and she is unable to be there, to have a presence, to provide support. I think about how that makes her feel, and I am saddened by her inability to be physically close. I think about my career as a nurse and how how the opportunity to hold a hand, to wipe a forehead, and to smile beyond a mask brought joy to those for whom I provided care, as well as to me.

I think about today’s students at all levels of their education who are having a transformational experience…whose connection is across networks, and who are learning as much about life as they are about required core curriculum.  I think about the Class of 2020: the 3.7 million high school seniors for whom natural trauma has been a constant. Born right after 9/11; they were fifth graders during Sandy Hook, and they were sophomores when a gunman attacked Marjorie Stoneman High School in Parkland, FL.  Our country has been at war since they were born, and the current war, the Coronavirus Pandemic, has reinforced life’s lessons that change happens.

I think about those on the frontlines, the healthcare workers, first responders and all of those who are working in “essential industries,” who risk their lives and those of their loved ones each and every day so that we may remain safe.

As controls are lifted, and as some communities venture out into a new type of normal, please consider these best practices for distancing: 

  • Limit your time in public; schedule your outings carefully 
  • Keep your distance
  • Bring hand sanitizer; continue to wear gloves 
  • Wash your hands
  • Cover your mouth; wear a mask to protect others

Remain close with phone calls to friends and loved ones, video chats, virtual game night (bring out those board games and decks of cards), virtual movie night, exercise videos and workouts online, mindfulness activities, and video games that connect you locally and globally. Use your devices to connect, to see others, to celebrate birthdays and milestones, and to stay connected. Keep your distance…but stay close! 

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Let’s talk stress numbers…

What are those numbers?

  • The Centers for Disease Control and Prevention estimates that 60-70% of all disease and illness is stress-related.
  • Approximately 75  to 90% of physician-office visits are stress-related.
  • According to the American Institute of Stress, a whopping $300 billion dollars per year is spent on job stress, including absenteeism, turnover, diminished productivity, and medical/legal/insurance costs.

What about you?

If you are busy with a demanding job and family and friends who seek your time and attention, you are blessed, but only if you can handle it. Consider the stressors in your own life, including the things that deplete your energy and bring you down.

When your devices are on low battery, do you plug them in? When your vehicle needs fuel, do you fill the tank? What about your most vulnerable commodity – your body – what do you do for it?

You may be a workaholic like I was; I thought the day was thirty hours long. I tried to fit a schedule into each of those hours to achieve life to the fullest, and my strategy did not work! As one who has reinvented myself professionally throughout my career, I am aware of the challenges of work/life balance. I worked long hours and I always felt as if something was missing…and that something was family time. Balancing a career or business with your personal life is possible.  Are You Ready to Recharge Your Battery? offers actions you can take to build the life and career you want, need, and deserve.

We need to recharge- so get set, get ready, and let’s go. We’ll explore the process of engaging in life and work, prepare for change and a charge, manage time and resources, and reinvent ourselves.  The process begins here and now, with content and action steps at the end of each section that empower to act, recover, and restore to a full charge.

Now is the time to enjoy Are You Ready to Recharge Your Battery? and then pay it forward by sharing the message with your peers through an amazing Amazon or Good Reads review. For your electronic copy, contact me now.

 

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Launching….what?

ARE YOU READY FOR A WOWTCOME™? 

ARE YOU READY TO JOIN MY LAUNCH TEAM FOR…

The New Book?

If you answered “Yes” to any of those questions, launch with me!  You might ask, “Launching, what does that mean, what are my responsibilities, how may I help, who shall I tell…”

My new book, Are You Ready to Recharge Your Battery? Secrets to work/life balance was just released. My marketing team created a launch strategy six weeks out that would propel my book to the top of the charts. Their efforts included social media advertising, promotional campaigns, promo videos, outreach, and so much more.

The field is crowded; many new releases fall into the same category, limiting the potential for exposure.

Each year a huge number of new book titles are written and published (https://www.theifod.com/how-many-new-books-are-published-each-year-and-other-related-books-facts/). According to Stephen Hawking in his recent book Brief Answers to the Big Questions, he states that “if you stacked the new books being published next to each other, at the present rate of production you would have to move at ninety miles an hour just to keep up with the end of the line.”

How, then, does a book “launch?”  How do we spread the word, join the team, promote the efforts, disseminate the message, and create energy?  I’ve launched, and multiple book signings are scheduled this month and next.  Enjoy this video promo, and let’s get this launch going…  https://www.dropbox.com/s/legooz8osegotz5/sharonweinstein%20_overwhelm%20book%20promo.mp4?dl=0

Tell me more…

If you are busy with a demanding job and family and friends who seek your time and attention, you are blessed, but only if you can handle it. Consider the stressors in your own life, including the things that deplete your energy and bring you down.

We need to recharge our batteries—so get set, get ready, and let’s go! We’ll explore the process of engaging in life and work, prepare for a change and a charge, manage time and resources, and reinvent ourselves. The process begins here and now, with content and action steps at the end of each section that empower you to act, recover, and restore a full charge!

Where will you be in six months if you don’t start now?

If overwhelm knows where to find you, including where you live, then Are You Ready is for you!

If Are You Ready describes you, I need you on my Launch Team!

What’s involved?

  • Get a free electronic copy of Are You Ready
  • Read some of it prior to October 30th to get my message
  • Add your sincere review on Amazon.com (directions provided)
  • Tell everyone you know with overwhelm at their doorstep to get a copy and recharge
  • Receive a free gift for your participation

Are You Ready and Are You In?

Join the launch by emailing me at sharon@sharonmweinstein.com

 

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Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.  

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

  • Convenience
  • Communication
  • Consistency

The trends:

  • The patient/consumer/customer will become more involved than ever before
  • The more informed the patient – the better the outcomes
  • The patient must have an advocate
  • By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
  • Too many portals take up too much time

The solutions:

  • Counting reputation
  • Establishing a laser-focus on experience is critical
  • Engaging value-conscious patients and consumers
  • Identifying competencies needed by healthcare professionals
  • Integrating behavioral health and medical care
  • Enhancing wellness programs that improve health and reduce costs
  • Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

To start the process:

  • Please complete the contact form or email Sharon directly at info@sharonmweinstein.com.
  • Visit Sharon’s Consulting site for information about work/life balance programs and services, as well as an extensive client list by category.
  • You may also reach Sharon by phone at 202.798.0092.

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