CEO Archives - Sharon M Weinstein

June 20, 2021 By Sharon Weinstein

The Big Reset…who owns a great work environment?

It’s been more than a year since we pushed the reset button. During this time, many of my clients and colleagues began to be “home-based” members of a team. Moms have been pushed to the limit with work, schooling, child-care, and stress. There was a time when it was taboo to talk about the stressors of work/life balance in the physical workplace. My clients report that now is the time when it is okay to make the personal professional. After all, how many times, when on a Zoom or Teams call, has a child entered your workspace (whether it is a real space, the kitchen island, or a bedroom)?

Some companies pushed reset by shuttering satellite offices, knowing full well that employees are perfectly capable of maintaining productivity in a home setting.

We have become much more flexible, and there are many facets to flexible:

Shifting work hours or job-sharing to accommodate school schedules and drop-offs plus the formidable child-care crisis that occurs between 3 and 5 pm
A shorter workweek which has been successful in Europe for many years
Support for those who work from home, including a budget for a desk, chair, or desktop monitor

Who owns a great work environment? It is a shared responsibility that is owned by the employer and the employee. It’s time to push reset and acknowledge that shared responsibility. The employer can ask direct reports about their preferred styles of working and what support they may need. Continue to schedule remote or hybrid team meetings to enhance engagement. If onsite, maintain a safe setting and reread the three facts of flexibility!

The employee can maintain boundaries, advising kids and partners of dedicated work time, and may need privacy. Keep regular hours, whether remote or in-person. Take the time to take care of yourself, allowing downtime, hydration, and small talk to support your own physical, emotional and social needs.

It’s been more than a year, and we are ready to return to the workplace or to maintain a more flexible workspace no matter where that may be. The Big Reset is here…and we all own the responsibility for making that work environment a great one! Are you ready to push reset?

April 24, 2021 By Sharon Weinstein

Survive and Thrive

As an advocate of work/life balance for nearly 20 years, necessitated by working 100 hours weekly, 3 countries per week, with no life of my own, I believe in sharing the merits of life in #balance. I believe that our biggest goal for 2021 and beyond is to #Survive and #Thrive! How about you?

In a time when our work and home lives have intertwined like never before, do we really ever turn off our devices? Do we set boundaries, or do we let the world of connectivity overwhelm us? If you are open to setting boundaries, I suggest the following:

Presenteeism – You know that there are those who take up space, but who are not present in the moment. When you are working from home, be present. When you are homeschooling your kids, be present. When you are on those continuous-feed Zoom calls, be present. Work hard when you are working, and relax when it is high time for social and family encounters.
Prioritization – Everything does not have a “now” deadline. Separate your must-do list from your to-do list and share the accomplishment of crossing off what has been done and look forward to more must-do’s tomorrow
Self-care – We all have responsibilities, some more than others. We are all on the same journey, but perhaps in different boats or cars. Schedule time for yourself (in your calendar) and take that time to rest, relax, reset your battery, and be good to yourself.

If you are employed, be grateful, but take time for yourself. If you are freelancing, job hunting, working from home, self-employed, or finding yourself, take the time for balance. Your greatest task for the remainder of 2021 is to Survive and Thrive. Answer this question, “Do you work to live, or live to work?” What’s your story?

Artwork credit: Bhavya Poonie/Mashable India

January 30, 2021 By Sharon Weinstein

How to Host a Virtual Book Launch Party…vision to reality

Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance was a vision on December 15th, 2020 that became a reality on January 28th, 2021! I had the content (in my head), the mindset, and the goal to complete the process and to make it shine! While my Launch Party would have been live, with cocktails, snacks, a book signing, and so much more, I needed to push my own “reset” and “repurpose” my ideas into something virtual.

My first stop was Google, where I reviewed ideas, past experiences, and failures. My second stop was YouTube, where I perused party ideas, virtual offerings, games, and so much more! My third stop was my own designer, computer, home office, and my talented family members; together, we created something incredibly special that far exceeded expectations.

Step One: Create branded graphics

For this step, I went to Kimb Williams, an extraordinary graphic designer who “reads” me. She created the front and back cover, promo materials for the book launch and party, banners for Facebook, and everything imaginable. I said balloons, and she delivered customized balloons! I said virtual background depicting a party, and she went to work creating templates that far exceeded my expectations! I created an invitational video, multiple social media posts, direct messaging, and email blasts.

Step Two: Pick a date/time

Chances are that you’ve already scheduled your launch; the party date is next. Make it a date/time of the week that works across timezones. Make it something that would be before dinner Pacific Time, and after an early dinner Eastern Time. With no carpool runs and other errands, everyone is fairly certain to be at home! I scheduled the party on Zoom and started promoting the event 10-12 days prior to the event. I asked those interested to respond, “I’m in” via text, messaging, or email. I also added a response button to each of my websites.

Step Three: Plan the schedule

I considered multiple ideas and settled on these key components to a successful launch party:

Consider pre-planted questions about your inspiration, your why your intended outcomes (I did not need them because I had the right mix of people at the party and they asked without prompting).
Prepare a story that will capture your audience’s attention and make them feel included; frame it well (This was easy for me; at another time in my life, I worked 100 hours per week/3 countries per week, and I found balance. I also used my nursing platform to reinvent myself multiple times in multiple states and roles).
Use visuals (I decided on a brief PowerPoint presentation with a built-in game
Ask someone to co-host or share the screen to keep things rolling smoothly, and to allow yourself to relax (I asked a family member to co-host; she also recreated the game on her own PC, added the names, branding, confetti, and applause while entertaining everyone)
Be sure to include “How to Order” in your slide deck and offer an explanation of both ordering and reviewing processes
Rehearse prior to the event with your tech team (family member or friend) to ensure that everything works well

Step Four: Invite your guests

I invited a broad group of potential guests, some of whom were unable to attend. I also opened it via social media to those with an interest, asking them to reach out to me. I created and used lots of hashtags to spur interest and curiosity. Trust me, the right people were in the right seats (in their own homes) at the right time). Everyone who responded favorably received a pdf copy of the book.

Step Four: Start and end strong

The internet connection was strong (a pre-requisite), the background was amazing (thanks to Kimb), and the Zoom room looked full with nearly everyone visible. Following my lead with a glass of sparkling white grape juice, the tone was set for reflection, reinvention, and fun! I extended warm welcomes and intros and then we shared the presentation. I had pre-selected a few segments to read aloud, and because we were virtual, I opted to add a few words to a slide and to share using that tool. The content included a favorite quote, a reason for Trusting the Process (Part 8), the intro to my story of Reinventing Yourself the Kellogg Way, and more. We then played Spinthewheel, identified an Amazon Giftcard Winner, and everyone was given a chance to add to the conversation. Through open networking, and my ability to draw each individual into the conversation, the party was a huge success.

Step Five: Celebrate success

I followed up immediately after the event with a personalized email message and an updated copy of the book. I recorded a thank-you video that was shared with each attendee. The video and the success story was posted on multiple social media outlets; since then, I’ve received great interest in the book, in my other releases, and in my work. Take advantage of my lessons learned; adapt what works for you to create your own Virtual Book Launch Party, and have fun!

January 17, 2021 By Sharon Weinstein

Let’s LAUNCH TOGETHER…

When you think of a New Year, you think about resolutions. When you think about a pandemic, you think, “What’s next?” Well, I have answers to both of these issues in my new book, Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance, and I’d like you to join my launch team!

What’s involved?

First, say yes and follow the link on https://smwgroupllc.com or https://sharonmweinstein.com
Or, simply email me!
Receive a free, advance electronic copy of the book and read enough of it by January 31st to post an Amazon review
Spread the word about the book to those within your network
Receive an exclusive bonus as my way of thanking you

Are you Ready helps us to consider and make career and life choices via a practical guide based on reinvention, noting that the COVID-19 pandemic has provided us with a significant opportunity for such change. Of course, any life event whether large or small, can be an impetus for change, however as we all know, this life event has been one of the most impactful in our time. It’s a motivational playbook that walks you through how to REINVENT!

Who is Are You Ready to Reinvent Yourself for?

It’s for you if you want to shift gears post-pandemic, assess your options, select a career path, and deal with stress. It’s for you if you want to advance your life through the choices you’ll make. It’s for those with a job, those in transition, and those ready for a new chapter!

What’s in Are You Ready to Reinvent Yourself?

A deep dive into who you are and what you want.
SWOT Analysis.
Steps to personal branding.
Back to business…is it as usual?
How to survive and thrive a virtual life.
Networking with intention.
Managing fatigue and burnout.
Using your past to create your future.
Business mentoring tips.
What causes stress.
Thirty weeks to balance.
And so much more!

If Are You Ready to Reinvent resonates with you, I need you on my Launch Team to help me launch the book successfully on Amazon and spread the word! Let’s get started now!

December 17, 2020 By Sharon Weinstein

It’s your CHOICE…postponed or canceled

Henry Miller tells us that, “Life, as it is called, is for most of us one long postponement.” The pandemic shifted many of our lives, postponing, and sometimes canceling booked events, meetings, conferences, and family gatherings. It’s one thing to postpone a meeting or event; it is another thing to put our dreams on hold. What gets in the way of our dreams, and causes us to hold off? How about time, money, family responsibilities, work priorities (if you are still employed), health challenges, fear of change, and uncertainty?

What’s holding you back and keeping you from getting better? Jim Rohn tells us, “Things don’t get better by chance; they get better by change.” I prefer, “Things don’t get better by chance; they get better by CHOICE.” So, what choice will you make as we approach a New Year and a chance to reset our respective buttons?

Refine your “Brand.” Personal branding is a brand called you; it conveys your work, your style, and your purpose. Make a CHOICE to commit to your brand in 2021 and beyond. Make a CHOICE to avoid postponements and cancellations, and advance to become the best version of yourself. Make a CHOICE to not allow people, places, and things to interfere with your dreams! Let’s make 2021 the year to overcome disruption, enhance well-being, and enjoy life!

To start the process: