Sharon M Weinstein

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Meet Sharon
  • What to Expect
  • Book Sharon!
  • Media
  • Products
  • Blog

December 16, 2017 By Sharon Weinstein

Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.  

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

  • Convenience
  • Communication
  • Consistency

The trends:

  • The patient/consumer/customer will become more involved than ever before
  • The more informed the patient – the better the outcomes
  • The patient must have an advocate
  • By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
  • Too many portals take up too much time

The solutions:

  • Counting reputation
  • Establishing a laser-focus on experience is critical
  • Engaging value-conscious patients and consumers
  • Identifying competencies needed by healthcare professionals
  • Integrating behavioral health and medical care
  • Enhancing wellness programs that improve health and reduce costs
  • Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

Filed Under: C-Suite, CEO, CFO, CIO, Consulting, Health & Wellness, Hospitals, Human Resources, Talent Management Tagged With: commitment, development, goal-setting, Health, Healthcare marketing, hospital, personal development, Solutions

August 27, 2017 By Sharon Weinstein

SCORE!

And I scored! All 5s, that is, on a scale of 1-5 during 8 presentations in a two-week period! I knocked it out of the park, meeting and exceeding the expectations of my hosts, sponsors, and audiences. WOW – it felt great!

  • The thrill of the game
  • The drama of the goal
  • The sound of the bat
  • The thrill of the crowd
  • The standing ovation

Perhaps you have been there, when the Cubs won the World Series, when Simone Biles took home Olympic Gold, and when Stephen Curry, Michael Jordan, Kevin Durant, and LeBron James have scored.

“To me, form is not about scoring runs but how you feel about your game. Sometimes the runs are not there, but you know you are batting well, and that is good form for me.” Gautam Gambhir

As an adult soccer player, I scored a magnificent goal that won the game and the trophy. In the process, I broke the metatarsals of my left foot, but I continued to play. When I learned to play golf 8 years ago, I scored a trophy as most-improved player in the 18-hole women’s league!

As speakers, trainers, facilitators, consultants – we are expected to SCORE a win for those who engaged us! We customize programs, give it our all, exceed expectations, excite the audience, offer a call to action, and get great reviews. To those who attend our sessions, embrace our content, employ our techniques, and follow us – thank you! As a Certified Speaking Professional (CSP), I share your commitment to the process and the outcome!

We are professional speakers! Our goal (no pun-intended) is to score for you every time, at every event, and at any venue! I scored, and I enjoyed the thrill, the drama, the sound, and the standing ovation. WOW – it felt great; let me SCORE for your organization or event!

The win will be yours, simply for asking!

 

Filed Under: C-Suite, Celebrations, Coaching, Consulting, National Speakers Association, Public speaking, Success, Work-Life Balance Tagged With: Award Winning Author, balance, Certified Speaking Professional, Educate, empower, Encouragement, enrich, goal-setting, Public Speaker, Score, SharonMWeinstein, SMWGroup, speaker, success, Win

July 24, 2017 By Sharon Weinstein

What are your strengths?

What are your strengths? Within the workplace, you identify your strengths as communication skills, technology, people management, writing, leadership and more. What about within your life – how would you identify your strengths? When you update your LinkedIn profile, what changes do you make? Perhaps those changes address your workplace, your functions, your responsibilities.  Think beyond your professional profile; think about yourself.

I encourage you to consider the following areas: physical, emotional, mental, spiritual, and intellectual.

The physical you requires good nutrition, appropriate weight, beneficial exercise and adequate rest.

The emotional you needs to give and receive forgiveness, love and compassion; needs to laugh and experience happiness; needs joyful relationships with yourself and others.

The mental you needs self-supportive attitudes, positive thoughts and viewpoints and a positive self-image.

The spiritual you requires inner calmness, openness to your creativity, and trust in your inner knowing.

The intellectual you requires fulfillment, personal development, and satisfying relationships.

It is mid-year, and perhaps it is time to realize your strengths and reach your potential.

Resolve to be the captain of your ship – your body/mind/spirit. A comfortable, healthy balance between your physical, mental, emotional and spiritual aspects doesn’t happen accidentally. Someone has to be in charge, and that someone is always you. Sit back, recognize your strengths, and prepare to launch anew in mid-2017!

 

Filed Under: C-Suite, CEO, CFO, CIO, Coaching, Consulting, Failure, Health & Wellness, Human Resources, LinkedIn, Resilience, Strength, Success, Talent Management, Work-Life Balance, Workplace Stress Tagged With: balance, commitment, Educate, empower, Encouragement, enrich, goal-setting, LinkedIn, personal development, Profile, SharonMWeinstein, SMWGroup, Strength, Stress, success, Team, vision board

June 15, 2017 By Sharon Weinstein

Protect and defend…your voice, that is!

We all speak for a living; we use our voices to communicate, to present, to train, to teach, to inspire, provide customer service, to preach, and to respond. What happens that the voice on which we depend simply shuts down, turns raspy, and no longer cooperates.

Some say that the eyes are the windows to the body; peering into one’s eyes can tell an ophthalmologist what else is happening internally.  And, some say that the voice is the mirror to the soul and spirit.  When was the last time that you listened to your own voice? Did you sense the clarity? Was there a resonant quality? How did the experience make you feel?

We know our bodies best; when we listen to our bodies, we get unique signals about how we are doing, how we are feeling, and if things are going well. The same is true of voice…if we listen to our voice, we sense how things are working, and if we need to take special steps to preserve our gift of voice! 

We all speak for a living; we use our voices to communicate, to present, to train and more. Those of us who use our voices to make a living can suffer from voice fatigue, loss of voice, hoarseness. Perhaps it is time to care for our unique gift – the gift that keeps referrals coming our way and repeat performances on our calendars.

Try these simple tips:

  • Drink enough water
  • Avoid irritants including environmental agents or self-imposed irritants like coffee, tea, alcohol, cigarettes, spicy foods
  • Get sufficient rest; a tired body has a tired voice
  • Use your voice wisely, project with confidence and care

What are you doing to protect and defend…your voice, that is?

 

Filed Under: C-Suite, CEO, CFO, CIO, Coaching, Consulting, Environment, Health & Wellness, National Speakers Association, Public speaking, Success Tagged With: empower, Encouragement, Fatigue, Health, personal development, Public Speaker, SharonMWeinstein, Stress, Voice

May 22, 2017 By Sharon Weinstein

Do you have/need a spine?

A spine. You need one to survive and thrive!

A lot of people are afraid to tell the truth, to say no. That’s where toughness comes into play. Toughness is not being a bully. It’s having backbone.

— Robert Kiyosaki

Have you ever felt used, abused, taken advantage of, insecure? Chances are we have all felt that way at one time or another, especially in childhood. I grew up with very little—if any—self-esteem, and yes, I was walked on—and over—many times. I gravitated to folks similar to me. One of my first boyfriends was a wonderful guy who would give you the shirt off of his back, and never ask for a thing in return. And everyone took advantage of his generosity and kind spirit.

Being known as Mr. Good Guy may work for a while, but it certainly cannot last forever. At some point, even the most generous of us will finally say, “Enough!” Chances are, when that does happen, things have come to more than enough, and we are at our wits’ end trying to decide how to get on with our lives and assert ourselves.

How much of a spine—or backbone—do you have?

To answer that question and determine where you stand and what you need to do to get out of your own way, ponder these questions. Respond honestly.

  • Is the whole world out to get you?
  • Do you moan and groan?
  • Do you worry too much about what other people think?
  • Do you avoid taking a stand?
  • Are you easily distracted from your goals?
  • Do you avoid all risks, even small ones?
  • Do you control what you will do each day, or do others control you and your behaviors?

If your responses are anything like mine were at one time, it may be a good time to grow that spine, get a life, and move on! There’s no time better than now!

 

 

 

Filed Under: C-Suite, CEO, CFO, CIO, Human Resources, Mentoring, Resilience, Talent Management Tagged With: balance, commitment, goal-setting, Goals, Resilience, SharonMWeinstein, Spine

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • Next Page »

To start the process:

  • Please complete the contact form or email Sharon directly at info@sharonmweinstein.com.
  • Visit Sharon’s Consulting site for information about work/life balance programs and services, as well as an extensive client list by category.
  • You may also reach Sharon by phone at 202.798.0092.
  •  

    Contact Form

Sharon Weinstein 3 book sale

© 2022 by Sharon M. Weinstein. All Rights Reserved. | Privacy Policy