Sharon M Weinstein

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How do you spell success?

 Success matters- let’s face it. As a child, I was told that I would never amount to a thing, and I believed those who offered this advice; they were my parents. I never planned for success! It seemed so beyond my reach. When I think about the word, and what it now means to me, I have a different perspective.

I consider the word and how it is spelled: S U C C E S S.

I assign a word or characteristic to each of those letters, as in:

  • S for strive, to be all that I can be
  • U for understand, that just because they are my parents does not mean that they are right
  • C for courage, to move up and out
  • C for commit, to do what it takes
  • E for education, knowing how essential a good education is
  • S for strength, to overcome obstacles
  • S for share, and the philosophy that sharing is caring

So, what does it mean to you? How do you measure success in your career and life? What matters most, and why? How do you define it in a resume or during an interview? https://www.theresumecenter.com/careers-advice/interview-preparation-help/what-exactly-does-the-word-success-mean-to-you

We all want success; we chase it, but what is it?  Success is both a goal and a journey.

To me, success means that I broke the template that my parents had set; I have a loving, caring, brilliant family and they like to be with me as much as I like to be with them. I have a great public speaking career, and I’ve created a nursing legacy that has allowed me to affect lives across the globe. I have good health, a growing sense of humor, and an appreciation for the gifts that I have been given. I have an amazing life partner who means the world to me and who I appreciate more with each passing day. I have good friends, lifelong relationships, and a passion for life.

I broke the template, and I have achieved measures of success. But for me, like you-this is a goal and a journey. I can spell the word, and I can create the future. I can spell the word, and I am on the journey.

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Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.  

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

  • Convenience
  • Communication
  • Consistency

The trends:

  • The patient/consumer/customer will become more involved than ever before
  • The more informed the patient – the better the outcomes
  • The patient must have an advocate
  • By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
  • Too many portals take up too much time

The solutions:

  • Counting reputation
  • Establishing a laser-focus on experience is critical
  • Engaging value-conscious patients and consumers
  • Identifying competencies needed by healthcare professionals
  • Integrating behavioral health and medical care
  • Enhancing wellness programs that improve health and reduce costs
  • Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

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SCORE!

And I scored! All 5s, that is, on a scale of 1-5 during 8 presentations in a two-week period! I knocked it out of the park, meeting and exceeding the expectations of my hosts, sponsors, and audiences. WOW – it felt great!

  • The thrill of the game
  • The drama of the goal
  • The sound of the bat
  • The thrill of the crowd
  • The standing ovation

Perhaps you have been there, when the Cubs won the World Series, when Simone Biles took home Olympic Gold, and when Stephen Curry, Michael Jordan, Kevin Durant, and LeBron James have scored.

“To me, form is not about scoring runs but how you feel about your game. Sometimes the runs are not there, but you know you are batting well, and that is good form for me.” Gautam Gambhir

As an adult soccer player, I scored a magnificent goal that won the game and the trophy. In the process, I broke the metatarsals of my left foot, but I continued to play. When I learned to play golf 8 years ago, I scored a trophy as most-improved player in the 18-hole women’s league!

As speakers, trainers, facilitators, consultants – we are expected to SCORE a win for those who engaged us! We customize programs, give it our all, exceed expectations, excite the audience, offer a call to action, and get great reviews. To those who attend our sessions, embrace our content, employ our techniques, and follow us – thank you! As a Certified Speaking Professional (CSP), I share your commitment to the process and the outcome!

We are professional speakers! Our goal (no pun-intended) is to score for you every time, at every event, and at any venue! I scored, and I enjoyed the thrill, the drama, the sound, and the standing ovation. WOW – it felt great; let me SCORE for your organization or event!

The win will be yours, simply for asking!

 

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What are your strengths?

What are your strengths? Within the workplace, you identify your strengths as communication skills, technology, people management, writing, leadership and more. What about within your life – how would you identify your strengths? When you update your LinkedIn profile, what changes do you make? Perhaps those changes address your workplace, your functions, your responsibilities.  Think beyond your professional profile; think about yourself.

I encourage you to consider the following areas: physical, emotional, mental, spiritual, and intellectual.

The physical you requires good nutrition, appropriate weight, beneficial exercise and adequate rest.

The emotional you needs to give and receive forgiveness, love and compassion; needs to laugh and experience happiness; needs joyful relationships with yourself and others.

The mental you needs self-supportive attitudes, positive thoughts and viewpoints and a positive self-image.

The spiritual you requires inner calmness, openness to your creativity, and trust in your inner knowing.

The intellectual you requires fulfillment, personal development, and satisfying relationships.

It is mid-year, and perhaps it is time to realize your strengths and reach your potential.

Resolve to be the captain of your ship – your body/mind/spirit. A comfortable, healthy balance between your physical, mental, emotional and spiritual aspects doesn’t happen accidentally. Someone has to be in charge, and that someone is always you. Sit back, recognize your strengths, and prepare to launch anew in mid-2017!

 

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Protect and defend…your voice, that is!

We all speak for a living; we use our voices to communicate, to present, to train, to teach, to inspire, provide customer service, to preach, and to respond. What happens that the voice on which we depend simply shuts down, turns raspy, and no longer cooperates.

Some say that the eyes are the windows to the body; peering into one’s eyes can tell an ophthalmologist what else is happening internally.  And, some say that the voice is the mirror to the soul and spirit.  When was the last time that you listened to your own voice? Did you sense the clarity? Was there a resonant quality? How did the experience make you feel?

We know our bodies best; when we listen to our bodies, we get unique signals about how we are doing, how we are feeling, and if things are going well. The same is true of voice…if we listen to our voice, we sense how things are working, and if we need to take special steps to preserve our gift of voice! 

We all speak for a living; we use our voices to communicate, to present, to train and more. Those of us who use our voices to make a living can suffer from voice fatigue, loss of voice, hoarseness. Perhaps it is time to care for our unique gift – the gift that keeps referrals coming our way and repeat performances on our calendars.

Try these simple tips:

  • Drink enough water
  • Avoid irritants including environmental agents or self-imposed irritants like coffee, tea, alcohol, cigarettes, spicy foods
  • Get sufficient rest; a tired body has a tired voice
  • Use your voice wisely, project with confidence and care

What are you doing to protect and defend…your voice, that is?

 

To start the process:

  • Please complete the contact form or email Sharon directly at info@sharonmweinstein.com.
  • Visit Sharon’s Consulting site for information about work/life balance programs and services, as well as an extensive client list by category.
  • You may also reach Sharon by phone at 202.798.0092.

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