Sharon M Weinstein

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What’s Your Business Theme for 2019?

It’s a New Year, and perhaps you have already set your resolutions.  Perhaps you’ll be successful at accomplishing each of them; on the other hand, perhaps you’ll disband them by the end of January.

I prefer a theme, and I examine that theme from every aspect of my business and my life.  Deciding on a theme depends on the type of business, the stage of your business, and your purpose in life.  Start by reviewing 2018, and ask yourself:

  1. What worked well?
  2. What did you love?
  3. What went wrong?

Use those questions to position yourself, and your theme for 2019. Write out the answers to the three questions, and use those answers as your GPS as you forge ahead.  Your theme is a quick reminder of what you want to manifest this year. It will keep you focused and on track for success.

Examples include:

  • Lean-in
  • I am deserving
  • Moving up
  • Establishing roots
  • Being the best me
  • Actionable steps
  • Attitude of gratitude
  • Elevate
  • Innovate
  • Engagement
  • Be bold, be brave, be YOU

These are examples, but you get the point.  Think of something that resonates with you and your business goals.  Think of something that can be measured, appreciated, and celebrated at quarterly milestones, and at the close of the calendar year.

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What do you bring to the table?

A potluck?  Not at all- just a simple question. What’s your value-add? What skills, attributes, talents, energy, and insight do you bring to the table? 

Whether it is at work, at home, or within the community, you add an element of value? Have you thought about your own value-add, and how that benefits those with whom you work, live, and play?

 

I bring my nursing platform to the table; it has served me well and provided the basis for a journey that has taken me around the country and across the globe. Throughout my career, I have used the lessons learned from my initial educational program to grow personally and professionally.  And, I have taken it to the next level- by being of service to others, by mentoring the next generation of leaders, and by giving back.

I have worked with unique populations and have created a model that can be used as a prototype for every educational program that has international as a part of its mission. I believe that we have much to offer and a lot to learn. The model that I have created can be used to foster additional professional partnerships among growth-minded leaders from multiple industries.  I am committed to enhancing the business outcomes of my colleagues and helping these high-integrity leaders make great decisions that benefit their companies, organizations, families, and communities. What about you- what do you bring to the table? What value do you add? 

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Culture drives performance…engagement

Employees are unhappy at work, and companies are paying for it!  Results matter and to survive and thrive in today’s economy, companies need an engaged workforce. The bottom line, in companies large and small, is a concern that can be managed through culture and hiring practices.

If you were to rewrite the future of your organization, what might that look like?  What changes could you make in your company’s culture that would drive performance, enhance the bottom line, and generate an engaged workforce that ensures your success and theirs?

As a master of work/life balance, I’ve spoken and written about the impact of the environment on behavior, productivity, relationships, and yes- health!  What I know is that CULTURE DRIVES PERFORMANCE…and a culture of success is the first step in communicating your goals, your vision, and your mission. Employees can and should be ambassadors for your organization; they will do so if you set expectations with them, communicate those expectations, and hold them accountable.

Reward your superstars by recognizing and cloning them. Author Seth Godin has often referenced past culture (follow instruction, be on time, work hard, suck it up), with current culture (be remarkable, be generous, be creative and connect people and ideas). What I know is that CULTURE DRIVES PERFORMANCE, and a culture of recognition and replication will lead to success.

You are familiar with the Good to Great philosophy of “having the right people in the right seats on your bus.” Take it a step further with the right fit credo. Hire for values! What I know is that CULTURE DRIVES PERFORMANCE, and a value-driven culture will attract and retain the right people.

In the words of John Ruskin, “In order that people may be happy in their work, these three things are needed: They must be fit for it. They must not do too much of it. And they must have a sense of success in it.”

Ruskin says in a simple quote what I know to be true: CULTURE DRIVES PERFORMANCE, and a culture of success, recognition and fit will drive your future!

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How do you spell success?

 Success matters- let’s face it. As a child, I was told that I would never amount to a thing, and I believed those who offered this advice; they were my parents. I never planned for success! It seemed so beyond my reach. When I think about the word, and what it now means to me, I have a different perspective.

I consider the word and how it is spelled: S U C C E S S.

I assign a word or characteristic to each of those letters, as in:

  • S for strive, to be all that I can be
  • U for understand, that just because they are my parents does not mean that they are right
  • C for courage, to move up and out
  • C for commit, to do what it takes
  • E for education, knowing how essential a good education is
  • S for strength, to overcome obstacles
  • S for share, and the philosophy that sharing is caring

So, what does it mean to you? How do you measure success in your career and life? What matters most, and why? How do you define it in a resume or during an interview? https://www.theresumecenter.com/careers-advice/interview-preparation-help/what-exactly-does-the-word-success-mean-to-you

We all want success; we chase it, but what is it?  Success is both a goal and a journey.

To me, success means that I broke the template that my parents had set; I have a loving, caring, brilliant family and they like to be with me as much as I like to be with them. I have a great public speaking career, and I’ve created a nursing legacy that has allowed me to affect lives across the globe. I have good health, a growing sense of humor, and an appreciation for the gifts that I have been given. I have an amazing life partner who means the world to me and who I appreciate more with each passing day. I have good friends, lifelong relationships, and a passion for life.

I broke the template, and I have achieved measures of success. But for me, like you-this is a goal and a journey. I can spell the word, and I can create the future. I can spell the word, and I am on the journey.

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Healthcare Marketing…solutions-based

Today’s healthcare system is replete with problems that begin with access and end with outcomes. The communities we serve are more interested in staying well than in being ill, and they are more willing to try alternatives to traditional care as long as there is not out-of-pocket expense involved. So, the publics we serve want it all, at a nominal cost, with good outcomes. How we do that in today’s environment is a challenge as well as an opportunity.

The challenge offers healthcare organizations the chance to move beyond the problem, i.e., limited access, long lines, high costs, using emergency departments for primary care, and more – to become the solution. And how do we become the solution – by empowering the public to assume responsibility for care and their outcomes, by knowing that wellness does not begin in the doctor’s office – rather it begins with the small decisions that we make each day when we buy groceries, order from a menu, pack our kids lunches and more. When we offer solutions, we succeed.

We’ll walk through some of those solutions that are well within our reach!

The customer experience…does anyone ever ask what the customer/consumer/patient wants and expects? Forget the satisfaction surveys and delve deeply. Identify the opportunities that bring participants to your brand. Get it right the first time. Build a winner in this industry by simplifying the process and delivering on your promises. The Institute for Healthcare Improvement (IHI) created Triple Aim – Population Health, Experience of Care, and Per Capita Cost.  

The challenges:

Many organizations work in silos, with no one accountable for all three dimensions of care. By now, most health care organizations and community leaders have heard of the Triple Aim. It’s a multi-dimensional framework developed by IHI to optimize the health of a defined population and improve the care experience while reducing costs. Yet, while organizations and coalitions understand the benefits of implementing the framework, they’re not clear on how to begin the change process — especially when initiatives happen in silos and no one is accountable for all three dimensions.

In the DMV area, the system becomes more important than ever before; access to records and coordination of care to ensure outcomes is imperative. The patient is the driver!

The issues:

  • Convenience
  • Communication
  • Consistency

The trends:

  • The patient/consumer/customer will become more involved than ever before
  • The more informed the patient – the better the outcomes
  • The patient must have an advocate
  • By 2021, patients may compare their hospital experience rating against those of other hospitals prior to making a choice and choose like they would a hotel or airline
  • Too many portals take up too much time

The solutions:

  • Counting reputation
  • Establishing a laser-focus on experience is critical
  • Engaging value-conscious patients and consumers
  • Identifying competencies needed by healthcare professionals
  • Integrating behavioral health and medical care
  • Enhancing wellness programs that improve health and reduce costs
  • Identifying the gatekeeper: not obsolete but more difficult to coordinate care

What are you doing to integrate solutions within your healthcare marketing plan?

To start the process:

  • Please complete the contact form or email Sharon directly at info@sharonmweinstein.com.
  • Visit Sharon’s Consulting site for information about work/life balance programs and services, as well as an extensive client list by category.
  • You may also reach Sharon by phone at 202.798.0092.

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