Blog - Sharon M Weinstein

January 30, 2021 By Sharon Weinstein

How to Host a Virtual Book Launch Party…vision to reality

Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance was a vision on December 15th, 2020 that became a reality on January 28th, 2021! I had the content (in my head), the mindset, and the goal to complete the process and to make it shine! While my Launch Party would have been live, with cocktails, snacks, a book signing, and so much more, I needed to push my own “reset” and “repurpose” my ideas into something virtual.

My first stop was Google, where I reviewed ideas, past experiences, and failures. My second stop was YouTube, where I perused party ideas, virtual offerings, games, and so much more! My third stop was my own designer, computer, home office, and my talented family members; together, we created something incredibly special that far exceeded expectations.

Step One: Create branded graphics

For this step, I went to Kimb Williams, an extraordinary graphic designer who “reads” me. She created the front and back cover, promo materials for the book launch and party, banners for Facebook, and everything imaginable. I said balloons, and she delivered customized balloons! I said virtual background depicting a party, and she went to work creating templates that far exceeded my expectations! I created an invitational video, multiple social media posts, direct messaging, and email blasts.

Step Two: Pick a date/time

Chances are that you’ve already scheduled your launch; the party date is next. Make it a date/time of the week that works across timezones. Make it something that would be before dinner Pacific Time, and after an early dinner Eastern Time. With no carpool runs and other errands, everyone is fairly certain to be at home! I scheduled the party on Zoom and started promoting the event 10-12 days prior to the event. I asked those interested to respond, “I’m in” via text, messaging, or email. I also added a response button to each of my websites.

Step Three: Plan the schedule

I considered multiple ideas and settled on these key components to a successful launch party:

Consider pre-planted questions about your inspiration, your why your intended outcomes (I did not need them because I had the right mix of people at the party and they asked without prompting).
Prepare a story that will capture your audience’s attention and make them feel included; frame it well (This was easy for me; at another time in my life, I worked 100 hours per week/3 countries per week, and I found balance. I also used my nursing platform to reinvent myself multiple times in multiple states and roles).
Use visuals (I decided on a brief PowerPoint presentation with a built-in game
Ask someone to co-host or share the screen to keep things rolling smoothly, and to allow yourself to relax (I asked a family member to co-host; she also recreated the game on her own PC, added the names, branding, confetti, and applause while entertaining everyone)
Be sure to include “How to Order” in your slide deck and offer an explanation of both ordering and reviewing processes
Rehearse prior to the event with your tech team (family member or friend) to ensure that everything works well

Step Four: Invite your guests

I invited a broad group of potential guests, some of whom were unable to attend. I also opened it via social media to those with an interest, asking them to reach out to me. I created and used lots of hashtags to spur interest and curiosity. Trust me, the right people were in the right seats (in their own homes) at the right time). Everyone who responded favorably received a pdf copy of the book.

Step Four: Start and end strong

The internet connection was strong (a pre-requisite), the background was amazing (thanks to Kimb), and the Zoom room looked full with nearly everyone visible. Following my lead with a glass of sparkling white grape juice, the tone was set for reflection, reinvention, and fun! I extended warm welcomes and intros and then we shared the presentation. I had pre-selected a few segments to read aloud, and because we were virtual, I opted to add a few words to a slide and to share using that tool. The content included a favorite quote, a reason for Trusting the Process (Part 8), the intro to my story of Reinventing Yourself the Kellogg Way, and more. We then played Spinthewheel, identified an Amazon Giftcard Winner, and everyone was given a chance to add to the conversation. Through open networking, and my ability to draw each individual into the conversation, the party was a huge success.

Step Five: Celebrate success

I followed up immediately after the event with a personalized email message and an updated copy of the book. I recorded a thank-you video that was shared with each attendee. The video and the success story was posted on multiple social media outlets; since then, I’ve received great interest in the book, in my other releases, and in my work. Take advantage of my lessons learned; adapt what works for you to create your own Virtual Book Launch Party, and have fun!

January 17, 2021 By Sharon Weinstein

Let’s LAUNCH TOGETHER…

When you think of a New Year, you think about resolutions. When you think about a pandemic, you think, “What’s next?” Well, I have answers to both of these issues in my new book, Are You Ready to Reinvent Yourself? A Post-Pandemic Approach to Work/Life Balance, and I’d like you to join my launch team!

What’s involved?

First, say yes and follow the link on https://smwgroupllc.com or https://sharonmweinstein.com
Or, simply email me!
Receive a free, advance electronic copy of the book and read enough of it by January 31st to post an Amazon review
Spread the word about the book to those within your network
Receive an exclusive bonus as my way of thanking you

Are you Ready helps us to consider and make career and life choices via a practical guide based on reinvention, noting that the COVID-19 pandemic has provided us with a significant opportunity for such change. Of course, any life event whether large or small, can be an impetus for change, however as we all know, this life event has been one of the most impactful in our time. It’s a motivational playbook that walks you through how to REINVENT!

Who is Are You Ready to Reinvent Yourself for?

It’s for you if you want to shift gears post-pandemic, assess your options, select a career path, and deal with stress. It’s for you if you want to advance your life through the choices you’ll make. It’s for those with a job, those in transition, and those ready for a new chapter!

What’s in Are You Ready to Reinvent Yourself?

A deep dive into who you are and what you want.
SWOT Analysis.
Steps to personal branding.
Back to business…is it as usual?
How to survive and thrive a virtual life.
Networking with intention.
Managing fatigue and burnout.
Using your past to create your future.
Business mentoring tips.
What causes stress.
Thirty weeks to balance.
And so much more!

If Are You Ready to Reinvent resonates with you, I need you on my Launch Team to help me launch the book successfully on Amazon and spread the word! Let’s get started now!

December 27, 2020 By Sharon Weinstein

Say goodbye to 2020, a stressful infodemic

What a stressful year it has been! Call it what you want, but 2020 has been the year of Information Overload, aka info anxiety, info explosion, and in some cases, an infodemic. In the past, thoughts of information overload stemmed from a packed inbox and the fact that we were drowning in information. We had an abundance of content and little time allocated to processing. At the time, information overload was considered by some to be a source of stress, reduced job satisfaction, disruptions in social and professional relationships, and poor health. The symptoms were benign, and those afflicted often suffered in silence.

Expectations about information and response times changed, and smartphones, social networks, smart TVs, and other devices flooded us with information and left little room or time for a personal recharge. While technology plays a crucial role in information management, how we manage that information, and the choices that we make, affect our ability to deal with the disruption. Those choices include delegation, escape, filters, and rejection. Have we changed amid the current disruption of a pandemic? Is the coronavirus an infodemic in addition to being a pandemic?

One thing is sure, the pandemic took stress levels to an all-time high, and it’s the first pandemic in history in which technology and social media have been used on a broad scale to keep people, safe, informed, productive, and connected. When we reflect on the year 2020, consider the thought that this tsunami of information, online and offline, included attempts to undermine the global response and impair control of the pandemic. Misinformation cost lives according to the World Health Organization (WHO) briefings. We’ve all been over-exposed to a huge quantity of information; to navigate the challenge, we must assess the source, go beyond headlines, identify the author, check the dates and facts, examine supporting evidence (science), and manage our personal assumptions. As we bid farewell to 2020, let’s focus on flattening the curve of misinformation, an overload that made 2020 the year of “too much.” It’s time to say goodbye! If you need help in managing pandemic-related stress, reach out…to me. As the stressbuster, I’ve been dealing with stress and crisis management for individuals and organizations for over 18 years!

December 17, 2020 By Sharon Weinstein

It’s your CHOICE…postponed or canceled

Henry Miller tells us that, “Life, as it is called, is for most of us one long postponement.” The pandemic shifted many of our lives, postponing, and sometimes canceling booked events, meetings, conferences, and family gatherings. It’s one thing to postpone a meeting or event; it is another thing to put our dreams on hold. What gets in the way of our dreams, and causes us to hold off? How about time, money, family responsibilities, work priorities (if you are still employed), health challenges, fear of change, and uncertainty?

What’s holding you back and keeping you from getting better? Jim Rohn tells us, “Things don’t get better by chance; they get better by change.” I prefer, “Things don’t get better by chance; they get better by CHOICE.” So, what choice will you make as we approach a New Year and a chance to reset our respective buttons?

Refine your “Brand.” Personal branding is a brand called you; it conveys your work, your style, and your purpose. Make a CHOICE to commit to your brand in 2021 and beyond. Make a CHOICE to avoid postponements and cancellations, and advance to become the best version of yourself. Make a CHOICE to not allow people, places, and things to interfere with your dreams! Let’s make 2021 the year to overcome disruption, enhance well-being, and enjoy life!

November 24, 2020 By Sharon Weinstein

Take a Break…you deserve it!

We want to do the best job possible. We want to perform at the highest level. We want to succeed. Sometimes the environment itself impairs our ability to do so. When I worked in Eastern Europe, my nurse colleagues did not have healthy work environments. At the time, they worked without electricity, without an emergency generator, without adequate food for patients and staff, and in less-than-desirable conditions. I still recall seeing a full-term infant pass away because it wasn’t possible to control the baby’s body temperature in a nursery that was as cold inside as it was outside. But the nurses, with conviction, did what needed to be done; they performed at their best.

Providing a Wellness Environment

There is no doubt that a healthy, healing work environment is conducive to staff satisfaction, optimum performance, and good results. By embracing a workplace of wellness replete with circles of wellness in which staff may relax, rejuvenate, and rejoice, we take the first step toward total wellness. Staff feels appreciated, valued, and recognized in a meaningful way.

Performance levels drop as work periods become longer and sleep loss increases. Staying awake for 17 hours has the same effect on performance as having a blood alcohol content of 0.05%. The most common effects associated with fatigue are:

Sleepiness
Lack of concentration
Impaired recall
Irritability
Poor judgment
Reduced ability to communicate with others
Reduced fine motor skills and hand-eye coordination
Reduced visual perception
Slower response times

What can you do, here and now, to enhance your performance and be a better version of yourself? It’s simple… take a break! Ongoing breaks are critical to our performance and to our health. Where can you start? Start Maintain a personal and professional environment that sustains, rather than drains, you, by following these tips:

Intentionally build breaks into your day; schedule them on your calendar or in your diary
Start the day, your calls, and your meetings with mindfulness
Keep those appointments with yourself

I was inspired by my nurse colleagues in Eastern Europe. They performed at their best, and so can you. That said, you must take a break! Remember, in the words of Mohandas K. Gandhi, “There is more to life than increasing its speed.”

To start the process: